Who's Got Your Back?

OK, I was a fan of Keith Ferrazzi's when I read his first book, Never Eat Alone. But in his latest work, Who's Got Your Back, I've met a new soulmate! As the facilitator of several master mind groups studying various works to help us all go deeper, I see the power of the master mind at work every single day. I'm quite clear on the WHY behind relationship building. With Keith's new book, I now have a great set of HOW tools to take my groups to the next level of relationship building success.

Keith's premise is that when you discover the power of relationships and then intentionally build your own dream team, or what he calls "lifeline relationships," you can achieve absolutely anything for yourself and your life.

By demonstrating his four Mind-sets (Generosity, Vulnerability, Candor and Accountability) through his own stories, I learned so much about my own stories. In 2003 I discovered myself to be constitutionally unemployable and became an accidental entrepreneur, struggling at times to have any clue about what I was doing. Seeking focus while still learning and growing, I often found myself running in circles. Keith had similar struggles with his own learning which is why this book has so much meat and meaning for me.

Entrepreneurs and business owners and parents and anyone who wants to achieve anything beyond where they currently find themselves will find value in this book. I think intuitively we know we don't want to be in this life alone; but our conditioning somewhere along the line has taught us that it's not OK to reach out.

Keith gives us permission to be human and helps us resolve our conditioning against candor and honesty with our relationships. He even points out how sparring is a skill that can be developed and is hugely mutually beneficial to dream teams committed to each others' success. Through several case studies and stories, we see firsthand how others have integrated these ideas and the successes they are experiencing in their own personal and professional lives.

I'm going to be using this book at the foundation for a future master mind study here in Fargo and will have more to share when we get to that point, so watch this blog for updates throughout the summer.

Thank you, Keith, for the opportunity to get a sneak peek of this book scheduled to hit bookstores next week. Order this book TODAY!