Tuesday, May 23, 2006

PR is Gold for Small Businesses

If you've ever wondered how to get publicity for your small business, Duct Tape Marketing guru John Jantsch gives some great advice in the current issue of the Duct Tape Marketing newsletter.

WARNING: If you visit the site, don't be overwhelmed. There is a LOT of information here and also a lot of selling of the Duct Tape Marketing resources. We shouldn't be surprised since that's what we can learn to do for ourselves, but just be prepared.

Here is an excerpt from the story:

Minor PR Story Starters
How To Get Just a Little PR so you Get a Lot

Use the following questions to help you brainstorm for potential PR topics. One of the surest ways to get more media coverage is to get some media coverage. Start small, but be consistent. It is a good practice to attempt to get some form of coverage every month. The more successful you are in terms of sheer volume of coverage, the easier it is to get full-length feature coverage. Is that Oprah on the phone!

*Have there been any personnel changes, promotions or additions in your firm?
*Have you taken on a new partner?
*Are you planning to expand your operations?
*Have you landed a significant new project or customer?
*Are you conducting educational seminars?
*Have employees completed industry apprenticeship or certification?
*Are you planning to speak at a professional organization's meeting?
*Have you, or anyone on your staff, received an award in your industry?
*Has a trade association cited you for excellence?

You can read the entire story here.

And, speaking of PR and business, I recently purchased a new book called "Book Yourself Solid" by Michael Port. Although I haven't read it entirely yet, it looks to be a really good resource for getting new clients. According to the book jacket:
"Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone."

You can find more information at his website.


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